What really sold him was the Electrical Engineering Department, the honors college w/Dr Claydon & the dorms. Yes, he could commute, but didn’t want to.
I think this is the way UL is and should be going. Expanded, nicer dorms, that can entice kids that want the whole college experience to get it. This seems to be a millennial thing.
Now campus life doesn’t end at 5 pm when commuters leave. The stats say on-campus students have higher GPAs on average than their commuter peers.
Oh, and it definitely brings in more revenue for the school.