It might not be a popular opinion but I think the university is doing it right with marketing RCAF. The idea is we have a lost generation or three of fans. Those fans know we've sucked for a long time (bear with me here). Those lost fans won't open their wallets to a shiny new funding mechanism.
I think agressive marketing should follow an aggressive hire in football.
I know people will say "chicken or the egg" but most think it's time the chicken put up or shut up.
Bob Marlin was 3 big steps in the right direction. Now let's take 7 more big steps, and (hopefully) watch a renewal of Cajun "spirit" (aka $$).
igeaux.mobi