I think that actually helps make my point. When tasked with choosing a new brand, the lack of marketing “know-how” chose what we see now. We need help with marketing, and we need that “help” to lead us down a more respectable and reasonable path to a new brand.
Let me also say that in some ways, more recently, I think that the school is doing a better job with some marketing aspects. They are doing a much better job at spreading the good things that the University is doing. However, there is a lot more to it than that, and as with most areas of the University, they are understaffed and overworked, mostly due to budget constraints. This is why I think it could be beneficial to enlist the help of an outside source, which would likely be a better investment of funds, than hiring a qualified staff to do the job.
Exactly. A mascot and a logo are not the same thing, and one should not influence the other, which is the mistake that was made by those who chose the current scheme. Secondly, we should realize the difference between a “mascot” that we would consider to be representative of our school and heritage, and a mascot that would walk through the stands an entertain kids. Using examples mentioned in this thread, I think the Catahoula is the type of animal that could fill the role of both…an alligator could fill the role of both…the crawfish would only fill the role of the latter. Regardless, the pepper fills neither role.
That same person spoke at the Alumni Council Meeting last Fall. She talked about how great our brand was and how merchandisers have commented at how our sales are surprisingly high, and a bunch of other BS…it was always known that she was totally in love with the pepper. In a later conversation with her boss, I mentioned how badly our school is branded and how much the pepper and the colors suck. He started giving me the same line of BS about how great it sells and that means that people want it. I replied by basically saying that just because you’re the only fruit stand in town and everyone shops there, doesn’t mean that everyone loves your fruit…it just means that you’re their only option.