my wife took this picture and sent it to me
my wife took this picture and sent it to me
I'll take one of each.
The University of Louisiana and Tabasco® are a spicy combo.
Representatives from the university’s Office of Communications and Marketing and the world-famous pepper sauce company announced a new “Two Hot” partnership.
“ Marketing these two brands is a natural fit,” said Ken Ardoin, vice president for University Advancement at UL.
Matthew Tarver, assistant director for Trademark Licensing at UL noted that Tabasco® and UL have been neighbors for more than a century. “This relationship signifies the sense of community that the Acadiana region has become known for.”
The partnership has produced two co-branded logos. One features Tabasco’s iconic pepper sauce bottle tipping over, enabling the red peppery mix to form the words “Ragin’ Cajuns.” The other features the words “Two Hot,” along with Tabasco’s and UL’s marks. Lisa and Kevin Prejean, owners of the award-winning Prejean Creative design firm, developed both logos.
“ Two paragons of excellence from south Louisiana – Tabasco® sauce and the University of Louisiana – have cooperated over several years with spectacular results. McIlhenny Company's partnership with the university has evolved from a relationship centered largely around culinary scholarships to a multifaceted effort that includes marketing, merchandising and sports sponsorships,” said Cecil Hymel, vice president of Administration.
“ McIlhenny Company believes in supporting and teaming with institutions of higher learning like UL in part because universities play such a critical role in human resource development.”
Merchandise with the co-branded logos can be found in the Country Store on Tabasco’s website at www.tabasco.com Items with the new logos can also be purchased at Albertson’s, Follet’s The Bookstore, Louisiana Hot Stuff and University Bookstore.
UL PRess
(1) Why not go national with this? Nearly every restaurant and grocery store in the US has Tabasco. Why not a little blurb about the parallel history and relationship of these two brands on the back of the bottle.
(2) If I could ever get behind a stadium naming rights agreement for Cajun Field, it would be with Tabasco.
I failed to mention that I do like the deal, and the logos are sweet.
I don't think anyone is predicting or expecting anything. It is clear that the deal simply involves a logo on a bottle, a beer coozie, and a mouse pad (so far, looking at their web store). I think we are just wishfully thinking about future possibilities. It's called "hope." Hope turns to action and then you have an indoor practice facility. Hope keeps this board alive.
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