By that I mean Coach Williams, I believe, convinced Jesse that the coddling of his athletes is not only detrimental to the team, as you pointed out, but also has a negative effect on the public. Jesse is, or wants to be considered, as an athletes coach. Consequently, he is not a disciplinarian. Yes, he occassionaly sits a starter due to being late for practice, missing a team meeting, etc.,but this latest event is much more drastic. Someone might say that Dr A put the pressure on Jesse, and he did, but Jesse taking this action at this time of the school year is out of character. I believe Jimmy Williams pointed out to Jesse: (1) strike while the iron is hot; (2) do it now and we could possibly straighten these two out scholatically and change their mindset; (3)doing it now will enforce the message you gave in the team meeting; (4) this action does not change your feelings about being an player's coach. To the contrary it shows that you care about all your players. You want them to understand the need for an education and you want them to succeed.
Strictly conjecture on my part, Earl, but I don't believe that I am too far off the mark.