Yep - coaching, coaching, coaching, or lack therof. That is the story of UL football. Budgets aside, McNeese is 1AA and has a smaller budget than us and ULM has about the same size budget as us, yet they win. ULM beats Alabama and dominates us over the past 4-5 years. As you pointed out, our coaching staff doesn't make adjustments and doesn't have our team well prepared. After 7 years, we should minimally be on a level with both schools and we are not. I am quite sure our talent level is at or above both schools.
We are quite possibly the worse team in the worse conference in the US or at least the worse coached team. Even Buffalo beat UTEP and Temple beat Army last weekend. If there are teams worse than us, they are in the SBC. The Houston Chronicle Sunday Sports section has a summary of each conference and had all the BCS conferences together and all the Mid-major conferences together. Except the Sun Belt. They had the SBC last behind the SWAC and the Southland conferences, despite Arkansas State beating Texas A&M.
UL is viewed as a second class school in a second class conference and we seem to always live up to that expectation. Just look at the comments by the USM people calling us U La La and putting us on a level with Jackson State. Even sports radio talk shows in Houston refer to us the same way. Those are intentional jabs at us as a hyphenated school and a pitiful football program. On top of that, we will likely move up in the ESPN Bottom 10 poll as one of the "UL U Pick'em" schools - UL L and UL M. Getting blown out by Illinois and K State will likely seal our fate as the #1 school in that poll and if we lose again to ULM, we are a lock. Who cares? I care. I am tired of being the mockery of college football ineptitude. Even Buffalo and Temple are winning now. The only teams possibly worse than us are SBC mates FIU and N. Texas. That is half the conference being the worse teams in the country.
Dr. S understands that football and athletics are UL's window to the world. It is the primary way to gain exposure for the university. The problem is, we are getting the wrong kind of exposure. And, our fans and alumni are getting the short end of the stick. We deserve better.