NEW YORK (AP) -Experts say BP's environmentally friendly image
is taking a beating by its inability to contain a massive oil spill
in the Gulf of Mexico.
But the company says it's focusing its efforts on tackling the
oil spill aggressively, not on public relations.
Since last week's accident, BP's stock market value has declined
by roughly $25 billion.
Marketing experts and environmentalists say BP's response so far
has been superior to Exxon's treatment of the Valdez tanker
disaster in Alaska in 1989.
One problem, however, was BP's apparent downplaying of the
extent of the oil spill, estimating 1,000 barrels of oil were
spewing into the gulf each day. The amount is now thought to be
five times as much.



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