I think every young football player probably has their own unique reasoning beyond money, but if I was a player trending upward and these were my circumstances:
1. 1-2 years left
2. Unlikely to make NFL
3. P4 teams offering 100k+
I'd definitely move to a larger city like Cincinnati. In your 20s, athletic prime, numerous entertainment options, more post-college employment options.
Back to the first year NIL started, in my head I was imagining teams like USC and Miami being unstoppable. I think it's apparent that the top of the SEC has lost its monopoly on top tier talent since everyone can get paid out in the open.
The old era of CFB is over. LSU is going to have to invest a ton of donor money to stay relevant in this new era. Is it sustainable? Probably not. When the big brands of the old era begin to get passed up by the likes of Indiana, Texas Tech, etc. we will start to hear about rule changes.





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