Media Value of Louisiana and SBC Schools

[RaginScotsman]

From what little I know it's saying our brand has the worst marketability or the least positively received marketability in the conference, right?

[CajunNation]

"Earned media" is a part of this equation. We have not been on TV much this year. That might have something to do with this chart.

[UL_Cajuns]

Has Maggard overstayed his stay? Sometimes we just need a fresh start with new ideas. He did good for a little while, but maybe we need a fresh new AD with new ideas willing to try new things.

[ULvictory]

"Earned media" is a part of this equation. We have not been on TV much this year. That might have something to do with this chart.

This chart was from 2023 which was also the same year basketball went to the NCAA tournament and both diamond sports made the postseason. I'd love to see the updated numbers.

[HoustonCajun]

This chart was from 2023 which was also the same year basketball went to the NCAA tournament and both diamond sports made the postseason. I'd love to see the updated numbers.

And yet, we are still the lowest. Updated numbers would likely be worse. We have no fan support, poor attendance, dropping revenue, an apathetic student body, we are losing in just about every sport, and we are last in the conference in Media Value. And, our university is $25M in the red. How does that translate into a winning athletic department and leadership? We are making a change in university leadership with a new incoming President. Should our new President make a change in athletic leadership and take this school in a new direction? We can't continue the status quo. It ain't working.

[CAJUNJUDO]

I’d like to see the figures used to populate this chart as there’s no way I’m believing the metropolis of Monroe has more media value. Above Mobile as well? What would possibly push ULM above?

[babysitter]

how is this possible, with the ”name battle” long won????

And what does the "name battle" have to do with ____ty marketing ?

[babysitter]

"Earned media" is a part of this equation. We have not been on TV much this year. That might have something to do with this chart.

And a bad product maybe ?

[CAJUNSby90]

I’d like to see the figures used to populate this chart as there’s no way I’m believing the metropolis of Monroe has more media value. Above Mobile as well? What would possibly push ULM above?

Most likely some BS analytics used to make this data chart.

[Turbine]

CoPilot:

Here are the estimated local TV advertising revenues based on market share:

Market Estimated Revenue

Lafayette, LA $118,170,000

Monroe, LA $83,022,000