Quote Originally Posted by CajunNation View Post
This is how I think about this now.

We have one of the greatest brands, and we are not using it at all. People say our name every day across the country, and they don't realize it because we have never used it either.

Cajuns = Acadians

Our name should be Acadiana.

Universite' des Acadiens

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That ship has sailed. If Acadiana was ever going to be the name, it should have happened between 1984 and 2000. Once we got ULM to change their name, the door closed. Why would we give up the Louisiana name now?

And let’s be clear it’s not just about the word Louisiana. The real issue is that LSU knows if we ever brand the University of Louisiana successfully, it threatens their monopoly as the so‑called “flagship.” That’s why they fought so hard to create rules that boxed us in. They didn’t want another institution carrying the Louisiana identity with equal legitimacy.

Thats why no other school! Not LSU, SLU, NSU, Nicholls, McNeese, LaTech or any other state college refuses to use it!

Don”t be scared F”&@ the BS

But here’s the truth: those rules were designed to trap us, and we’ve been playing right into them. We don’t need to hide behind “UL” or “University of Louisiana.” We don’t need qualifiers. We are Louisiana. Period. The only thing holding us back is fear, fear of our own shadow, fear of stepping fully into the identity that’s already ours.

That’s why I’ve been creating logos that walk the line legally but still declare, unmistakably: WE ARE LOUISIANA. They don’t break the rules, but they break the illusion that LSU owns the name. Every time someone sees those marks, they’re reminded that Lafayette is Louisiana. That’s how you build a brand through repetition, confidence, and refusing to apologize for who you are.

Acadiana is heritage, Cajuns are culture, but Louisiana is identity. And if we don’t claim it, we’re surrendering the greatest brand we’ll ever have.