Seems we have always rounded up:
The University of Southwestern Louisiana (USL), now known as the University of Louisiana at Lafayette, had an official enrollment of 17,562 students in the Fall 1995 semester. This figure is a known detail from that year, with 14,360 undergraduates and 3,202 graduate students.
Enrollment Breakdown:
Total Enrollment: 17,562
Undergraduate Students: 14,360
Graduate Students: 3,202
We’re already doing it for high achievers. Hitting Houston and Dallas area. We have people in these areas representing us. Hope that doesn’t get cut.
Pray for the college of engineering. Our accreditation bureau comes this weekend. Stays three days. Should know Tuesday how well each dept has done. Hoping none have a revisit in less than six years. Lots of work over the six years but last 18 months get really busy.
After doing a little research, under T-Joe’s tainted leadership, we have 1700 less undergraduate students than when he took over.
In-state tuition and fees are $11k per year. That’s almost $19M per year in tuition that we are missing out on.
The lack of increasing student attendance is one of the contributing factors to this shortfall.
It's no secret why undergrad enrollment plummeted.
Mismanagement or underusage of the advertising arm of the university. Namely athletic marketing.
At a time when the Louisiana branding battle was won and is most available, Athletics hunkered down and pushed "Ragin Cajuns" on everthing without distinction.
They dropped Lady Cajuns and flooded everthing Ragin. Now you need a "men" or a "women" qualifier for dual sports when they were once brand self sufficient and self explanatory.
They quit marketing to the State at large and abandoned marketing to Acadiana completely.
"My Team My Town" Lafayette on everthing academic. (something President Stephen's said you should never do) causes atrophy.
When you have brand atrophy coupled with silent exclusion, it's no wonder high schoolers become unaware of what is available in their own backyard.
And those who are aware, don't feel welcomed.
jmo
Market to Acadiana. Market to the State. Have two brands doing it concurrently
Lady Cajuns
Ragin' Cajuns
And get a mascot.
Watch Enrollment jump.
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