Casual fans aren’t going to pay $1,500 for a tailgate spot, i dont think the majority will pay 300 for a single game tailgate spot. They want to show up and have a good time. If someone can only attend just two or three games a year, they’re far more likely to spend money and show up if there’s an affordable, welcoming way to tailgate.
That’s where the opportunity lies. If the University creates avenues for casual fans to engage through flexible tailgating options or shared spaces it not only boosts attendance but also generates revenue from fans who might otherwise stay home. It’s about lowering the barrier to entry and turning occasional supporters into active participants.
Let’s look at it another way. Maybe I misunderstood your point but if I have to park, then walk a long distance just to set up a tent and BBQ pit in a spot that’s nowhere near the stadium, that’s a problem. First, the University isn’t profiting from that setup. Second, I’ve got to haul everything back to my vehicle after, and if the tailgate area isn’t close to the action, I’m more likely to just head back to my car and skip the game entirely.
That’s exactly why the Band Box concept matters. The whole idea is to make the experience as appealing and effortless as possible for the casual fan. If you give them a convenient, lively space near the stadium where they can tailgate, socialize, and feel part of the energy—they’re far more likely to stick around and attend the game. It’s about proximity, atmosphere, and lowering the friction for participation.
Gotta think like Moncus Park. I park i buy i get some produce i sit i eat talk to friends, watch my child. Easy
In terms of volume, absolutely, the two go hand in hand.
But it is important to keep in mind, the current model is focused on limiting the amount of work that needs to be performed on game day.
Lower ticket prices means more people and an increase in concession sales means more work. Currently unacceptable.
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