[COLOR=rgba(0, 0, 0, 0.87)]John Gutierrez/Special to American-Statesman / USA TODAY NETWORKAccording to data compiled by the Knight-Newhouse College Athletics Database and AL.com, the Texas Longhorns athletic department brought in a whopping $331,905,866 in revenue during the 2024 fiscal year while spending $327,782,612 for its 21 sports and 558 student athletes. [Sign up for Inside Texas TODAY and get the BEST Longhorns scoop!] Texas spent $65,770,599 on football in FY Â’24, with $22,900,116 of that going to coaching salaries. But that was no problem for the Longhorns as UT football recorded a whopping $204,731,959 in football program revenue. No other SEC team eclipsed $150 million in revenue.
How did Texas spend $327,782,612 across its athletic department in FY Â’24? According to Knight-Newhouse dataÂ…
$5.22 million went to student athlete meals
$2.76 million was listed as “excess transfers back, or “positive net revenues generated by athletics and transferred to the institution for non-athletics purposes
$7.23 million in total coaching severance. Texas had to dismiss baseball head coach David Pierce in 2024
$25.3 million in “other expenses” like equipment, marketing, spirit groups, and other miscellaneous items
$1.9 million in medical expenses
$4.67 million in competition guarantees
$5.78 million in recruiting
$39.96 million in game expenses and travel
$127.31 million in facilities, debt service, and equipment
$48.64 million in coaches compensation
$42.89 million in non-coaching athletics staff compensation
$16.13 million in athletic student aid
And revenues in FY Â’24?
$22.77 million from “other revenue,” or things like programs, camps, concessions, parking, athletics restricted endowment and investments income, or camps
$68.79 million in corporate sponsorship, advertising, and licensing
$137.01 million in donor contributions
$1.67 million in competition guarantees
$40.75 million in conference/NCAA distributions, media rights, and postseason football compensation
$60.91 million in ticket sales
Texas athletics received no money from institutional or government support nor from student fees. According to Knight-Newhouse data, the UT athletics department had $201,108,000 in athletics related debt in 2024, a number down from the almost $210 million in 2023. [Order THE LONGHORN ALPHABET today and teach your little ones the A to ZÂ’s of Texas Football!] HereÂ’s how the SEC stacks up in football revenue and expenses and total athletic department revenue and expenses. Data for Vanderbilt is not available due to its status as a private institution. Five SEC programs operated at a loss in FY Â’24: South Caroline, Mississippi State, Ole Miss, Missouri, and Alabama. Al others operated at a surplus, with Georgia boasting $47,514,971 in surplus funds.
School
Football Revenue
Football Expenses
AD Revenue
AD Expenses
Alabama
$140,262,704
$113,835,360
$234,825,632
$262,789,471
Arkansas
$72,419,879
$57,117,596
$170,608,757
$167,327,513
Auburn
$121,178,682
$60,851,540
$194,360,814
$191,558,771
Florida
$100,796,971
$46,031,605
$200,094,587
$179,243,138
Georgia
$133,529,629
$68,931,272
$241,843,473
$194,328,502
Kentucky
$53,778,438
$45,254,353
$201,681,605
$196,853,363
LSU
$107,950,137
$55,478,319
$220,281,207
$218,545,665
Ole Miss
$75,260,701
$57,122,596
$149,384,601
$157,019,279
Mississippi State
$43,770,000~
$35,600,000~
$127,200,000~
$134,200,000~
Missouri
$56,307,996
$52,836,720
$168,000,978
$183,167,871
Oklahoma
$131,666,240
$60,534,764
$208,829,776
$206,189,277
South Carolina
$78,496,729
$47,559,965
$183,458,097
$183,652,272
Tennessee
$148,952,809
$75,905,015
$234,058,790
$231,812,046
Texas
$204,731,959
$65,770,599
$331,905,866
$325,025,506
Texas A&M
$118,450,098
$90,757,514
$266,361,985
$243,670,625
As a result, the Longhorn football program had a $138,961,360 surplus in FY Â’24. Football spending has increased by over $20 million since the 2019 season when it was just over $43 million.
Texas
by:Joe Cook•05/06/25•josephcook89
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Re: Texas
Originally Posted by MarlinMan3
