Tech, ULM, McNeese, LSU etc.and Branding?

[CajunRed]

The most important thing is to stick to the old Al Davis saying: "JUST WIN, BABY!!!"

#cULture
#WeAreLouisiana
#GeauxCajuns
#BEATrice

This. Every other way of arguing about it is just noise… and boring noise.

[Turbine]

The most important thing is to stick to the old Al Davis saying: "JUST WIN, BABY!!!"

#cULture
#WeAreLouisiana
#GeauxCajuns
#BEATrice

Winning doesn't bring it in, it locks it in.

Whatever your brand anchor is at whatever location , who you are perceived to be is etched in stone moment you win.

[Ragin9221]

Winning doesn't bring it in, it locks it in.

Whatever your brand anchor is at whatever location , who you are perceived to be is etched in stone moment you win.

I’m not an administrator, and I’ve never worked in college athletics. So this is my opinion

Winning matters, no doubt about it. But winning doesn’t happen in isolation. You need fans, and to get fans, you need engagement. When people start showing up, the energy changes. That’s when you can expand your donor base, and with more funding, you attract the kind of coaches who can win consistently.

But here’s the catch: consistent winning requires a consistent brand. That means clarity in who you are, what you represent, and how you’re perceived. It’s a full cycle—branding builds engagement, engagement builds resources, and resources build success. And once you're winning, that perception becomes reality. That’s how a program earns its name—not just through stats, but through identity that resonates.

[Ragin9221]

Let me expand on my statement.

Being Cajun represents more than just a name—it’s an idea, a culture, and a feeling. Festivals, food, tailgating, family, and community are at the heart of it. That’s what makes Cajun games special—and that spirit should be the centerpiece of our branding.

We have to live the brand, not just decorate stadiums with signage or sell merchandise. We need to create an atmosphere and identity that pulls fans in even when the team isn’t winning. That’s what keeps people coming back. It’s about experience, tradition, and the pride of saying, “This is ours.”

Same with the name Louisiana. It has weight. But it’s not enough to just fight for it legally or slap it on gear we have to embody it. When we consistently celebrate what Cajun culture stands for and pair that with strong branding and competitive success, we’re firing on all cylinders. That’s when the program grows in all directions: engagement, investment, recognition.

Just look at Notre Dame They leaned all-in on the "Fighting Irish" identity—not just as a mascot, but as a way of life. Everything from the stadium experience to media presence ties back to it. We can do the same with Cajun pride and the Louisiana name. It's not just branding—it's becoming who we say we are, and owning it, publicly and proudly.

I know this sounds idealistic, and maybe it is.

[NOCajun]

Let me expand on my statement.

Being Cajun represents more than just a name—it’s an idea, a culture, and a feeling. Festivals, food, tailgating, family, and community are at the heart of it. That’s what makes Cajun games special—and that spirit should be the centerpiece of our branding.

We have to live the brand, not just decorate stadiums with signage or sell merchandise. We need to create an atmosphere and identity that pulls fans in even when the team isn’t winning. That’s what keeps people coming back. It’s about experience, tradition, and the pride of saying, “This is ours.”

Same with the name Louisiana. It has weight. But it’s not enough to just fight for it legally or slap it on gear we have to embody it. When we consistently celebrate what Cajun culture stands for and pair that with strong branding and competitive success, we’re firing on all cylinders. That’s when the program grows in all directions: engagement, investment, recognition.

Just look at Notre Dame They leaned all-in on the "Fighting Irish" identity—not just as a mascot, but as a way of life. Everything from the stadium experience to media presence ties back to it. We can do the same with Cajun pride and the Louisiana name. It's not just branding—it's becoming who we say we are, and owning it, publicly and proudly.

I know this sounds idealistic, and maybe it is.

Oh, but it is realistic, as well. Programs like Notre Dame have proved it.

#cULture
#WeAreLouisiana
#GeauxCajuns
#BEATrice

[ZoomZoom]

The branding effort should never shut down. Just saying the USL/ULL references will eventually die off.

Perpetually spread by McNeese’s athletic department and similar ilk.