Tech, ULM, McNeese, LSU etc.and Branding?

[Ragin9221]

I was going to drop this in the Louisiana Tech thread, but this deserves its own spotlight—because it’s not just about Tech. It’s about identity, competition, and why no one else in this state wants to call us "Louisiana."

There are five FBS schools in Louisiana, and every one of them is fighting to be the next big program—the one that stands out. UL and Tech are the two public universities at the center of that fight. Tech took the route of separation: they bolted for another conference, stretched their travel budget thin, and avoided any association with schools in the UL System. Their message? We're above it. We're the crown jewel.

UL’s path is different. We’ve stayed the course, owned the name, and tried to prove ourselves where it counts—on the field, in the stands, and in the brand. But here's the catch: because we’ve leaned into “Louisiana,” no other school wants to give us that recognition. Not Tech, not anyone. And that’s not a coincidence—it’s strategy.

Everyone’s scrambling to separate from the pack. That’s what makes our branding battle so hard. It’s not just resistance—it’s rivalry. And it’s the same reason Tech will never call us “Louisiana.”They know what it means, and they’re not about to help us claim it.

Its the same when it comes to always using Ragin Cajuns. Time to lean in and make more of an effort when it comes to the name Louisiana.

[Big Buds]

The war is over. Give it a couple generations.

[Turbine]

The war is over. Give it a couple generations.

I do agree with the give it a few generations but that pretty much implies the branding effort is not over.

[Swamp]

All we gotta do is put more points on the scoreboard. We are Louisiana, just gotta back it up.

And, we never went down to D-1AA.

[Big Buds]

I do agree with the give it a few generations but that pretty much implies the branding effort is not over.

The branding effort should never shut down. Just saying the USL/ULL references will eventually die off.

[Ragin9221]

I do agree with the give it a few generations but that pretty much implies the branding effort is not over.

Its not! We need to make more of an effort i agree with what the administration has done. They just need to do more of it.

Live it, love it, own it.

[Big Buds]

Its not! We need to make more of an effort i agree with with what the administration has done. They just need to do more of it.

You brand successfully its not like Ohio and Ohio State, live it, love it, own the name.

It honestly starts with us diehards. I hardly ever refer to the brand as UL. When speaking to anyone or posting anything on X, I always say/use Louisiana. I honestly think we collectively need to back off “UL”. It’s LOUISIANA.

For example, my 12 year old son only says Louisiana. That’s because he was raised hearing it his whole life. Give it time. It’s not a sprint but a marathon.

[Ragin9221]

It honestly starts with us diehards. I hardly ever refer to the brand as UL. When speaking to anyone or posting anything on X I always say/use Louisiana. I honestly think we collectively need to back off “UL”. It’s LOUISIANA.

For example, my 12 year old son only says Louisiana. That’s because he was raised hearing it his whole life. Give it time.

Well we need a logo. A logo would go a long way. Its not about that. Its the reason behind all this branding when it comes to other Louisiana programs and what i think it stems from.

Look at Ohio State. They feel so threatened by Ohio they started to call themselves Thee Ohio State.

[Big Buds]

Well we need a logo. A logo would go a long way. It’s not about that. It’s the reason behind all this branding when it comes to other Louisiana programs.

You sold me on the L years ago. It’s the right path.

[NOCajun]

The most important thing is to stick to the old Al Davis saying: "JUST WIN, BABY!!!"

#cULture
#WeAreLouisiana
#GeauxCajuns
#BEATrice