New NIL enforcement targets collectives, deals must serve ‘valid business purpose’

[RaginCajun77]

A new college sports enforcement arm charged with regulating name, image and likeness payments to athletes issued guidance Thursday that could make it extremely difficult for school-affiliated collectives to get their deals with athletes approved.

The recently approved House settlement, which took effect on July 1, established a clearinghouse, called NIL Go, that must approve all third-party deals for more than $600. The two main requirements for those deals are that they’re for a “valid business purpose” and within a fair-market “range of compensation.”

https://www.nytimes.com/athletic/648...lective-deals/

[Turbine]

The straight dollar dumps are over?

[MarlinMan3]

The business of furthering espn's profits through P4 success will be approved, any challenge to that by g5 is not business related