🛠️ 1. Turn Gameday Into a Festival, Not Just Football
Strategy: Make every game a full-day cultural event.
• Pre-game: Live Cajun/Zydeco bands outside the stadium, food trucks, “Tails & Tales” Cajun cookoff, free kid zone.
• Post-game: Fireworks show for night games, or “5th Quarter Fais Do-Do” with local musicians.
• Partnerships: Co-brand each home game with regional businesses (e.g., Rouses Night, T-Coons Tailgate Throwdown).
🗣 Goal: People come for the experience—football becomes the excuse.
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🎟️ 2. Build a True Cajun Season Ticket Army
Strategy: Create irresistible, affordable packages and tribe-like identity.
• Launch “Krewes of Cajun Field” – invite locals to form tailgating clubs with benefits: early access, discounts, swag.
• Offer Family 4-Pack season ticket bundles with merch ($199 for 4 seats + hats).
• Every ticket gets a perk: free Raising Cane’s box for students, $1 beers before kickoff, or gas discounts from local sponsors.
🗣 Goal: Turn ticket holders into brand ambassadors. Make them part of something.
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📱 3. TikTok, Reels, and Raw Culture Content
Strategy: Highlight what makes UL different: food, family, and French flavor.
• Weekly “Cajun Campus Takeover” videos with players eating local food or dancing Zydeco.
• Hype reels narrated in Cajun French or dialect (“We comin’, we ain’t scared, mais we goin’ to work”).
• Showcase players’ personalities off the field—get the community invested in them, not just the game.
🗣 Goal: Make UL football cool again. Show the world we’re more than just stats and helmets.
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🪪 4. Get the Students Back & Keep ’Em There
Strategy: Reward them for showing up and being loud.
• Cajun Loyalty App – check in at games, win prizes: tuition discounts, parking passes, food.
• Student-only section pre-game parties (free drinks, music, contests).
• Partner with fraternities/sororities to run “Student Section Takeovers.”
🗣 Goal: Make student attendance a point of pride, competition, and culture.
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🧠 5. Own the Narrative: “We Are Louisiana”
Strategy: Push UL’s identity loud and proud—don’t play second fiddle to LSU.
• Billboards from Lake Charles to Houma:
“This is Louisiana’s team. Not Baton Rouge. Not Ruston. Not Monroe.”
• Weekly media kits for local TV & radio to push Cajun storylines.
• Run a “Ragin’ Roots” campaign featuring UL football alumni in the community.
🗣 Goal: Plant the flag. Claim the state. Cajuns are not little brother.
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✅ Final Word
You want a packed stadium in 2025? You gotta make it feel like the hottest ticket in South Louisiana.
We sell pride, culture, and belonging—not just football.