The sad thing is players see NIL or twitter posts, but how many of the big p4 softball teams have every game on radio, many on video and so many threads about them on message boards. Bigger markets cant buy the small market knowledge in these threads.
My guess is NIL goes on, somewhat differently with House settlement. Thinking of lower level P4's and upper level G6's, (middle tier where UL kinda resides) if your school is in a metro area you have a decent chance to be highly competitive in your conference. The larger the metro area the better for middle tier schools to pull in dollars from business/corporate sponsors. For many lower tier G6's in smaller metro areas they fall far short of monies to be competitive across the board. If you have a long term struggling football program, drop it and push your revenues into men's basketball to get an ROI. Imagine a public university southern version of the Big East. Easier said than done, but college athletics have changed forever.
Sounds like a non-commital moving target, if the big boys need more, they will make # more, if they want others to pay less they will make it less: "In Year 1, each school can share up to about $20.5 million with their athletes, a number that represents 22% of their revenue from things like media rights, ticket sales and sponsorships. Alabama athletic director Greg Byrne famously told Congress “those are resources and revenues that don’t exist.” ....
The real # is the 22pct ergo they can limit non p4's, cajuns, even if possible and money appeared, probably not allowed to pay $20 mil as it it is way more than 'our' 22 percent
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