Coastal Carolina Giving Away Concessions

[Turbine]

Nothing good lasts forever, but Louisiana was getting such priceless publicity nationally with $2 natties, that I was shocked when they threw it all away.

[CAJUNSby90]

Nothing good lasts forever, but Louisiana was getting such priceless publicity nationally with $2 natties, that I was shocked when they threw it all away.

and yet it hardly moved the needle with the demographic they were targeting (students/younger fans).

[Turbine]

and yet it hardly moved the needle with the demographic they were targeting (students/younger fans).

So they weren't even taking a hit on profit and still threw away the good vibes.

[BeauCajun]

So they weren't even taking a hit on profit and still threw away the good vibes.

What’s crazy is they were making 100% profit at $2. What are they striving for on profit margin for each item? 500%?