So the university wants to stick with the #cULture as the “spirit leader”. Makes sense and building on the things like the gumbo cookoff will grow this.
Bow Down to JMV he knows T Joe!
You can't ignore the peripherals and call it cULture. They go hand in hand.
The above exposes that they are not interested in promoting Louisiana because "Louisiana" very much embodies all the peripherals surrounding Ragin Cajuns and that is what makes Ragin' Cajuns a national brand.
A name alone is not enough.
*Not that I would expect more from an outside firm that couldn't come up with original ideas. At least the previous outside firm gave us Hot Wheels.
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