I kind of know the first one but does anyone know the university's brand, its values, or interests?
I kind of know the first one but does anyone know the university's brand, its values, or interests?
Not sure, I'm not sure they know.
Remember these are some of the same brilliants who in a precursor to wokism evicted the well-established and universally loved Lady Cajuns brand.
If there was ever anything that perfectly aligned with "the university's brand, its values, or interests" it was Lady Cajuns.
To further not answer your question I would have considered that since the word is used a lot they think "cULture" aligns with "the university's brand, its values or interests" ? but nothing aligns better with Louisiana's cULture than its #1 natural habitat tourist attraction, so I wonder?
I say that especially since there is a miniature version on Louisiana Prime, and by the way is the #1 reason alumnus return to UL's campus for visits. Namely with the hope of seeing its forever mascot an alligator.
So I don't really know.
"To further not answer your question"- make a tshirt or even better a coffee mug!!!
Branding is a long time odyssey for our university. Some but not all self inflicted. Still progress has been made over the years. Yes, Lady Cajuns worked well. Men and women are different, why make same? Prior to woke, was called 'PC'. Need to flush all that nonsense. Just treat everyone with respect. With regards to elevating 'some thing' to mascot status, obviously not a priority for the university or its branding efforts whatever that means. The overriding Ragin Cajun athletic top of mind brand needs to become (besides our name)- football, basketball, baseball, softball win, win, win, & win. Hopefully we will be aggressive in hiring a winning basketball coach in the next few months, snap the program out of the basketball doldrums.
As far as Athletics use Louisiana or UL, and academics don't, and continue with this @ Lafayette garbage and more, there WILL NEVER be an alignment with any "brand"...
louisiana.edu: Living Our Brand
For your reading pleasure to pick apart.
No mention of outsourcing the Pepper, or even mention of the pepper.
LOL
Louisiana in conjunction with Southwestern 8 times.
Louisiana in conjunction with Lafayette 7 times.
Lafayette 19 times.
"Dronet said in a 1998 interview. “When you add ‘Ragin’ ’ in front of ‘Cajun,’ you get athletic teams that are hot, exciting and on the move"
The above is what led the outside firm to come up with the pepper, but the outsourced designer actually stole the concept from a 1988 season ticket drive promo that showed a pepper as a football with the tag line "Hottest Game in Town"
There are currently 3 users browsing this thread. (0 members and 3 guests)