“The evil knuckleheads picked the wrong vehicle for a terrorist attack. Cybertruck actually contained the explosion and directed the blast upwards,” Musk posted on X Wednesday. “Not even the glass doors of the lobby were broken.”
By taking to X to respond soon after the incident occurred, Musk was able to help shape the narrative, said Ryan McCormick, cofounder and managing partner of Goldman McCormick PR, which specializes in crisis management.
“It is so important to act quickly in these situations, because people are coming to their own conclusion, and they are formulating their own opinion,” McCormick told Fortune. “If there's no response by you, they are coming to their own conclusion.”