So $500,000 is that for one year or spread over the time he has eligible? It just seems year over year "NIL" is going to get expensive to maintain between keeping current players happy and recruiting new ones.
The money and things being done in the name of NIL are things beyond common sense, for example last year this:
Utah Utes football players: In October 2023, all 85 scholarship players on the Utah Utes football team received leases for Dodge Ram 1500 Big Horn trucks. The trucks were part of a NIL (name, image, and likeness) deal between the team and the Utah Crimson Collective, a nonprofit organization. The Crimson Collective covered the lease and insurance payments. The trucks were leased for six months, and the leases could roll over depending on the player's eligibility and enrollment.
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Short term lease at least 1k a month plus insurance on under 25 drivers. Rough guess between the collective and any dealer fleet deal the dealer is eating, combined they’re ponying 150-200k a month. Just for trucks.
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