Wife flips back and forth between KATC/KLFY every morning.. The most I've heard them mention this game is during the weather forecast.
Has there been a single university admin, representative, coach, player, alumni, fan, or janitor on any of the local news to try and promote the game? Has the school done ANY kind of promotion (red out, first 1000 get XYZ, etc.) for this game, other than "come look at the trophy before the game!"