It starts with the obvious fact that no one in athletics knows how to run a business, much less how to promote FB games to a relatively small group of students and fans. Anyone who attends a game is a customer of UL, willing to pay for an enjoyable experience...UL has all the assets within it's reach to change the culture of a game experience...People don't mind spending a reasonable amount of money IF some benefit was gained from the experience...part of that experience is customer service and satisfaction by the customer
Nothing with attendance will improve, ever, with the current Athletic Dept team that's in place...they care nothing about customer service or experience....what they do care about is $$$. Any local business that puts profit ahead of customer happiness is doomed to go broke..
Aside from the football being played, they care nothing about their customers...this is so easy to fix, it's not funny...once the customer experience and attention to detail return so will the fans. Until then, fans will continue to get fleeced . Damn the Fans, let's make money seems to be the attitude. Theyre ripping fans off with this 'Premium Experiance' BS. A new stadium is nice, but it's not going to solve the attendance issue...