That's my point. If we aren't explicit about how that leads to a better and more effective university, then we will become like so many other sports-addled colleges, pouring money and attention into athletics to the detriment of the central mission.
You can see it across the country. I will say it again: We have 1/3 of LSU's faculty, 1/4 of her funding, 1/5 of her doctoral programs, and we have passed them up in research funding.
Ask yourself how that could possibly happen. I believe it happened because of what I am proposing: If we don't clearly articulate how athletics supports our core mission, it won't.
Which means that while we are focusing on sports, we are ignoring our core mission.