We can’t control what people do before entering the stadium. We can:
1. Allow them to enter with a reserve of water.
2. Provide free hydration stations.
3. FOR THE LOVE OF GOD: prepare our concessions so that customers wanting to hand us money can do so in a reasonable time and be guaranteed the item they want is in stock when they reach the front of the line. People are even willing to pay you a premium for the privilege. “Oh you are feeling overheated? Come stand at this station and have a glass of water. On the way back to your seat, go buy 3 bottles of water for $12 for you and your kids.”
The way we run our concessions (not because of renovations; this has been for years) is costing us immeasurable amounts of money from:
1. The people who get in the lines who don’t purchase because we are out of what they want.
2. The people who see the lines and say, “forget that” and go back to their seats.
3. Most important of all: the people who see the clusterf*** and say, “I’ve got drinks in my fridge, and I’m not gonna have to miss half the game to go grab one. I’m not coming back.”
Even giving people a couple free ways to hydrate, most are gonna be willing to give you money for more. In a business we are in an easy situation to capitalize, and we somehow still turn it to a negative.
I have some questions, but must point out the obvious first. It seems every single year the UL athletic department has a really big football game. Like the first real big game of the season on which the whole program will be judged the rest of the season on, they screw it up royally. SO my question is. Who does the department have supervising all of these game day operations? And, does this person ever appear at the tail gating & around the field before during & after the game to personally oversee the activities of ticketing, fan arrival, concession sales & just generally check on fans in the crowd to see how things are going & what improvements can be made both in real time & to continue to improve the game day atmosphere & services for the attendees? If there is, I've never met them. Why isn't there more accountability by the administration on these issues which always alienate the paying public usually at the worst possible time & always at the beginning of the season?
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