Its incredible. We've been saying this now since we became ULALA. Day one, fall semester, 99 - Business 101, Professor "We are no longer USL, we are now OoohLaLa." Improvement? Hell I say it was actually a regression.
Louisiana. Est. 1898. No "Lafayette on the branding guidelines. Remove it today." Do so and make gains. Do it not and this is what we have.
Remove Lafayette today, forever. Not tomorrow, Today.