Thinking outside the box. This is how you grow a brand.
https://www.espn.com/college-footbal...-buying-rights
"As part of the deal, according to FIU board documents, Pitbull will create an anthem for FIU, post about the school on social media 12 times a year and appear at one athletics fundraising event per year throughout the term of the agreement."
Pitbull will get use of the stadium 10 days per year throughout the term of the deal and the vodka company he owns will be the preferred brand distributed in the stadium. There's also perks like two reserved suites for all home football games."