EA Sports College Football 25 Sparks Real-Life Beef

[NewsCopy]

College Football 25 is the most highly-anticipated sports video game of all-time and its impact is already stretching far beyond the screens on which it is played. Players are actively beefing over their ratings in the game and how they would translate to real life.

It resulted in a truly savage exchange between Sun Belt opponents on Sunday night, less than 24 hours before the release.

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[LaGrid]

This is good publicity old fashion fun smack that didn't cost no money.

[Turbine]

This is good publicity old fashion fun smack that didn't cost no money.

Not rising to the level of cheapest beer, but good free marketing nonetheless.