I don't hate it; it is just the Fleur de Lis is too hard to see behind the Cajuns.
Thanks for putting in the time and effort. However, I think it's too 1950ish.
We already have our 2 best logos, the FDL and script Cajuns. No reason to combine.
Anything else is old and stale at this point.
With all due respect to your passion and efforts: no thank you.
out of all of the things used or tossed around, only the silhouette of the state screams Louisiana when you look at it
who are we . . . Louisiana
what do we want them to see in our branding . . . Louisiana
what branding symbol of them all screams out LOUISIANA . . . the silhouette of the State of Louisiana, which coincidentally also makes and L . . . for LOUISIANA . . .
SEE IT AND SCREAM IT OUT LOUD . . . LOUISIANA
How is a logo different from branding?
A logo is a visual mark that represents the brand. Our brand is Louisiana. It's often the first thing customers see and remember about a brand.
A logo can be a simple wordmark, a graphic symbol or a combination of both. We should use the silhouette of the State of Louisiana and it can be used in combination with the FDL or the Script Cajuns, but neither of the later two alone scream our brand . . . LOUISIANA
Branding is the process of creating a unique identity. This includes developing the mission, values and personality. It also includes creating a visual identity, which includes the logo, typography, colors and overall aesthetic of the brand. Louisiana, red, white and black . . .
While a logo is an important part of branding, it's only one piece of the puzzle. Branding is a more holistic concept that encompasses everything that makes us unique . . . LOUISIANA.
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