The ROI for the entity/individual paying for NIL is laughable. You have kids fresh out of high school getting a nice payday for their NIL. How does one even arrive at a valuation of a high school kid's NIL? What the intent of NIL was and where we quickly arrived are two quite different places. The P4 elite will keep attempting to find fools to part with their money in the name of faux championships but eventually the bottom will fall out.
it’s like the thermos . . . but how do it know
NIL is supposed to pay players for their impact on the program meaning paying them for their impact on promotion of the program ala sales of merchandise, TV rights etc.. It's not to lure a player here only to pay them and have them leave for a better offer. It's a payment in lieu of services or impact to the program, not the other way around.
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