This article explores what you're referencing: https://www.sportsbusinessjournal.co...dget-shortfall
This is just the beginning of the new era of collegiate athletics. With NIL and revenue sharing the question becomes how much money it will take to get the athletes necessary to field a championship caliber team for one season. Money from collectives, athletic foundations, and private equity firms. The financial gymnastics necessary for a trophy are about to become overwhelming.
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