There does appear to be a reluctance to fund NIL. Cultural? Otherwise there’s pretty significant $$ support of the University, including providing political capital to help.
I know it is what it is with this NIL garbage, but fans are not supposed to be FUNDING NIL.
Players are supposed to be able to capitalize on their Name, Image, or Likeness (NIL) via local business advertising, apparel sales, appearances/autograph sessions, etc.
The whole notion of a “collective” for NIL for recruiting purposes (or player retention) is completely ridiculous and heinously against NCAA rules.
I wish at some point the (neutered) NCAA would just come out and say they don’t have any intention of enforcing THESE rules and end the idiotic charade of programs buying players from other schools under the guise of “NIL”
you are absolutely 100% correct
however, when NIL budgets available to Players to capitalize on their Name, Image, or Likeness (NIL) via local business advertising, apparel sales, appearances/autograph sessions are naturally limited for players at a university like Louisiana, the university can only look to the funding sources that are available there and athletes and coaches are similarly hamstrung and can chose to deal with less or move to a university where there is more local business advertising, etc.
Because of the limited advertising sources budgets available at a university like Louisiana, these universities have turned to concepts like collectives in an attempt to bridge the gap.
as for the NCAA, they have been totally neutered by the US Supreme Court in this area and there is really no need for them to say anything
NIL is a good idea gone bad.
It was originally intended to protect the right of players to earn income from activities not related to their sport [see Livvy Dunne]; or to allow players to capitalize on their name, image and likeness related to their sport through contracts with third parties NOT affiliated with their school [see Caitlin Clark].
The whole concept of NIL collectives is a gross exploitation of the rules, possible because the NCAA failed to establish proper guidelines.
THIS….I cannot express enough how much on point this comment is.
When NIL was introduced I actually thought it was a good idea. In theory, a local business pays a player for a commercial appearance or something of the sort. Players can make money off of jersey sales. Things of that nature. What we have now is basically a slush fund for anyone and everyone to throw money at.
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