PRE GAME
Any tailgate spot that is adding to the game day experience should get an "experience pass" Example: Food Trucks get in the Tailgate are for free with a reservation. It is free for them because they, are adding to the overall experience.

In Stadium Food trucks that park on the levee pay a fee. It is a way to make money but it is more heavily focused on the experience.

In Game Tradition
When on OFFENSE: "RED Means Geaux!" Fans in the stands wave Red hats, red pom poms, Ragin Red cloth, Red Mesh

When on DEFENSE: Paint DeFENCE WHITE you ain't getting through. Fans in the stands wave white hats, white pom poms, white cloth, white mesh.

The more active fans are, the more likely they are to return.

Those are just two ideas, looking for more ideas hold off the analysis if you can.

Geaux Cajuns