.and it's summer.
Try stuff. Anything outside of the usual and seemingly minimal effort they put forward for football. If it doesn't work, try something else. Then do more stuff. Just keep working.
Take the free advice this board has been giving for years. A lot of it is good stuff.
Listen to the community. Listen to the fans. You have to go out and introduce yourself. I know it's scary. Ideas are out there, and Cajun people are more than happy to give you feedback.
Look at other like programs that are successful. Steal their ideas. Parity is everywhere.
Just stop being so damn complacent when it comes to football. We have too much down here when it comes to culture. Don't just talk about it or hashtag it. Embrace it and do something with it.