Well how much more guidance do they need. It really isnt that hard to figure out. I am going to do there 400k salary for free.
Please get out into the community and start talking to people go to events not just in Lafayette but all around Acadiana. Start asking people to come to the games. Start building a rapport with the fans.
We need to have a feeling of a big-time University. Lets start with branding, tailgating, mascot, game-day atmosphere, parking etc.
Branding: We need to move away from a regional or a commuter college type mentality and move towards a national or statewide branding.
How you do that? Well start moving away from Ragin Cajuns and move more towards Louisiana. Come up with a symbol that says we are Louisiana, do not be scared of your shadow when promoting Louisiana. Its like we are scared to promote it.
Tailgating: Well lets make events like a Championship square or tents, live music, food trucks, beer vendors, drink vendors, merchandise vendors where selling stuff to fans where people can sit and hang out and have a good time . This has to be promoted and area where average people can go and tailgate.
Mascot: We have a person that has created a great mascot that would be unique that would help us be identified as Louisiana. Have we not watch WaterBoy, or Swamp People? The main part of the show is that they hunt alligators.
Also Cajun Field is also known as the swamp, we have a live alligator on campus.
This would also help us to be identified as Louisiana.
For example here are ways we can market an albino alligator.
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Game-Day Atmosphere: Building the stadium will help but not if you do the other things unsuccessful.
If you bring in tailgators and you promote, and having little kids start getting interested and repairing what they have done to alienate the community. This should fix itself, but just like waiting 1 hour for a beer or the fact that we cannot handle a crowd over 15k let alone 25k will be a problem the logistics. Need to be sure everything runs smoothly should be a focal point on game days
Parking: start letting them into Cajun Field have them pay a fee to park at Cajun Field. People do not like having to park way far away when they looking at empty closer parking spots.