1. Have family ticket packages that are reasonably priced
2. Get team involved with local elementary/middle schools with ticket giveaways
3. Have in game events that are exciting, promoted, etc...... Do a car giveaway half or 3/4 court shot promoted with a local car dealership. Have it on the radio, news, etc.... and it only costs the insurance policy.
4. Concession prices are an issue especially if you go with a family
5. Free ticket giveaways before and during season. Ideally you would want people to buy tickets but we have 80% of the arena empty on a regular basis. Give a 100 or so away each game and try to get those folks to start coming on their own if they like the product.
6. Make an honest effort to replace the Cajun Chicken entertainment at games. Doesn't specifically have to be that costume but that in itself made the games much more fun back in the day.