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Thread: Community Engagement

  1. #1

    Default Community Engagement

    Found this tweet by an Arkansas State fan. It’s everything we have been talking about over the last 5-6 years. Just change “Arkansas State” with “Louisiana” and it is spot-on.

    https://x.com/asuredwolf/status/1751...vyV___GOU4J3Og

    “I would hire people who love Arkansas State University.

    What Arkansas State University needs is micro-level engagements - tens of thousands of person-to-person interactions.

    We primarily have leaders & staff from larger schools that only know macro-level marketing techniques.

    These people have no love for Arkansas State University. They only want to advance their careers. Micro-level engagements aren't & never will be authentic with/from these people.

    My team would meet, greet, & seek everyone with the slightest interest in Arkansas State University.

    Meet people = organize supporters through personal connections, distro lists, social media, etc.

    *We would build contact lists with at least 40,000 people & we would call everyone at least once a year to discuss supporting Arkansas State University. People who express more interest would be contacted/engaged more frequently.

    Greet people = shake hands, look people in the eyes, or call them to chat on the phone - make every supporter or potential supporter feel essential & appreciated.

    Seek ideas = capture people's input, dreams, & aspirations. Formulate people’s desires into a shared vision.

    My team's activities would look like running for office - not just personalized engagements, polls, surveys, etc.

    We would shake every hand & chat with everyone we could at every possible Arkansas State University event. We would proactively travel & hold rallies, road shows, diners, etc. - meet people on their terms - nationwide - everything possible to build interest & followship & loyalty & love for Arkansas State University.

    We don't have the right level, type, amount, or intensity of engagements to achieve what we need to achieve. We're organized for mediocrity at best.“


  2. #2

    Default Re: Community Engagement

    Quote Originally Posted by RaginReview View Post
    Found this tweet by an Arkansas State fan. It’s everything we have been talking about over the last 5-6 years. Just change “Arkansas State” with “Louisiana” and it is spot-on.

    https://x.com/asuredwolf/status/1751...vyV___GOU4J3Og

    “I would hire people who love Arkansas State University.

    What Arkansas State University needs is micro-level engagements - tens of thousands of person-to-person interactions.

    We primarily have leaders & staff from larger schools that only know macro-level marketing techniques.

    These people have no love for Arkansas State University. They only want to advance their careers. Micro-level engagements aren't & never will be authentic with/from these people.

    My team would meet, greet, & seek everyone with the slightest interest in Arkansas State University.

    Meet people = organize supporters through personal connections, distro lists, social media, etc.

    *We would build contact lists with at least 40,000 people & we would call everyone at least once a year to discuss supporting Arkansas State University. People who express more interest would be contacted/engaged more frequently.

    Greet people = shake hands, look people in the eyes, or call them to chat on the phone - make every supporter or potential supporter feel essential & appreciated.

    Seek ideas = capture people's input, dreams, & aspirations. Formulate people’s desires into a shared vision.

    My team's activities would look like running for office - not just personalized engagements, polls, surveys, etc.

    We would shake every hand & chat with everyone we could at every possible Arkansas State University event. We would proactively travel & hold rallies, road shows, diners, etc. - meet people on their terms - nationwide - everything possible to build interest & followship & loyalty & love for Arkansas State University.

    We don't have the right level, type, amount, or intensity of engagements to achieve what we need to achieve. We're organized for mediocrity at best.“
    Definitely SOME truth to it. A little utopian but true.

  3. #3

    Default Re: Community Engagement

    So true. Excellent ideas and post


  4. Default Re: Community Engagement

    So it just went from 3 years to 5 years.


  5. #5

    Default Re: Community Engagement

    Who (besides maggard) do we have from larger schools


  6. #6

    Default Re: Community Engagement

    And the p5 big boys dont have to do any of that, the media gives them that for free


  7. #7

    Default Re: Community Engagement

    The shift in media dynamics on multiple levels has been crippling. From the loss of a true flagship station for sports talk to the print media being non existent to the death of terrestrial radio in general has been one big lick. Throw in the administration’s blunders with media transitions, RCAF, trying to engage students while having a boot on their throats, bleeding the same donors over and over like a starving vampire, and the two main moneymakers are like last summer’s tomatoes, dying on the vine, here we are.

    Need all of this fixed yesterday.


    It involved work. Looking at the Arkansas State note posted above brings home two points. One, we’re not alone and second, it’s a race…either to the top or bottom.


  8. #8

    Default Re: Community Engagement

    Quote Originally Posted by RougaWhite&Blue View Post
    Who (besides maggard) do we have from larger schools
    Alumni Director, RCAF Director. They pretty much taking the Big fish community engagement model. Non existent!

  9. #9

    Default Re: Community Engagement

    “The shift in media dynamics on multiple levels has been crippling. From the loss of a true flagship station for sports talk to the print media being non existent to the death of terrestrial radio in general has been one big lick.“

    This has been brutal for us and not discussed enough when it comes to our attendance issues.


  10. Default Re: Community Engagement

    Out of site, out of mind.


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