Community Engagement
Found this tweet by an Arkansas State fan. It’s everything we have been talking about over the last 5-6 years. Just change “Arkansas State” with “Louisiana” and it is spot-on.
https://x.com/asuredwolf/status/1751...vyV___GOU4J3Og
“I would hire people who love Arkansas State University.
What Arkansas State University needs is micro-level engagements - tens of thousands of person-to-person interactions.
We primarily have leaders & staff from larger schools that only know macro-level marketing techniques.
These people have no love for Arkansas State University. They only want to advance their careers. Micro-level engagements aren't & never will be authentic with/from these people.
My team would meet, greet, & seek everyone with the slightest interest in Arkansas State University.
Meet people = organize supporters through personal connections, distro lists, social media, etc.
*We would build contact lists with at least 40,000 people & we would call everyone at least once a year to discuss supporting Arkansas State University. People who express more interest would be contacted/engaged more frequently.
Greet people = shake hands, look people in the eyes, or call them to chat on the phone - make every supporter or potential supporter feel essential & appreciated.
Seek ideas = capture people's input, dreams, & aspirations. Formulate people’s desires into a shared vision.
My team's activities would look like running for office - not just personalized engagements, polls, surveys, etc.
We would shake every hand & chat with everyone we could at every possible Arkansas State University event. We would proactively travel & hold rallies, road shows, diners, etc. - meet people on their terms - nationwide - everything possible to build interest & followship & loyalty & love for Arkansas State University.
We don't have the right level, type, amount, or intensity of engagements to achieve what we need to achieve. We're organized for mediocrity at best.“
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Originally Posted by RaginReview
