The first thing that needs to happen for our NIL collective is for them to be transparent. I know it has not even been a year but there should be an annual report showing the amount generated, which sport the monies went to, how many players the money went to. Set a goal. Show where we are at and where we need to get to compared to our peers. This will help generate more money.
I think with time all the above will come as our collective is still very young.