The term Student Athlete should never be uttered again by any University administrator, anyone associated with the NCAA or anyone in the media!
Student Athlete
The super league concept is filled with flawed thinking. The SL universities will need boat loads of cash from collectives for NIL offers and athletic foundations for coaches/facilties to win SL Championships. We are no longer in the days of the "bagman", the SL universties will have to find ways to pay their athletes or expect transfers. Today, SL university collectives and athletic foundations are fishing for $$$ from the same donors, that isn't sustainable.
The SL universities discussing unlimited scholarships for athletes or paying every athlete a yearly income of $30K plus becomes an incredibly slippery slope when compared to non-student athletes. At some point I expect non-student athletes to push back against these universities due to the focus on athletics over academics.
Finally, the SL will hit networks and streaming services for big money broadcast rights deals. However, the networks and streaming services will want top tier games filling their broadcast schedule for top dollar. The SL will lose its luster when you have a lot more .500 teams.
There have been high level folks talking about the possibility of something similar to the Major League Soccer model. Technically speaking MLS teams don't have "owners", the league owns the teams and hires the players. Teams have "operators" you buy the right to operate a team in a market and the league gives you a budget but the operator is allowed to spend above the budget for a number of slots.
Basically, schools would sell the right to operate a pro-football and maybe a men's basketball team using the school name, logos, and facilities. The school would most likely get an upfront payment then some percentage of various revenue streams.
Freed of football and the big spending on men's basketball, neither sport would be offered by the school. School in theory is freed of counting football and men's basketball as educational opportunities and therefore excluded from Title IX. School athletic departments still have some sports with big followings at least in some areas like baseball, softball, hockey, volleyball, and women's basketball. Since the school is getting a cut of gross revenue more schools can take the Stanford and Ivy approach of offering more sports rather than figuring out how to pay for gold leaf for the Amazon Rosewood lockers with magnetic phone chargers and usb ports for 105 football players or paying to charter a jet for women's basketball because men's basketball travels by jet charter.
The financial side is going to be fascinating.
The big run up of money was fueled by carriage fees. ESPN went from demanding 10 cents to something $7.65 per subscriber. If you've got cable, satellite, streaming
Your cable bill is
$7.64 for ESPN
$2.20 for TNT
$2.00 for Fox News
$1.79 for NFL Network
$1.04 for FS1
$1.04 for ESPN2
$0.99 for TBS
$0.93 for SEC Network*
$0.67 for ACC Network*
$0.59 for Big Ten Network*
* These are averages, for example BTN charges 10 cents to be shown in Arkansas and Louisiana but $1.50 to be on in states with a Big Ten team. Adding California, Oregon and Washington will be massive. SECN reportedly is 25 cents in non-SEC states and $1.30 in SEC states, adding Texas and OU only brings new SECN money in Oklahoma.
That is on average $215.52 per year per subscriber. Pay tv linear distributors lost 2.3 million subscribers in the first three months of 2023, that's around $240 million in annual revenue lost for ESPN and ESPN2.
Big XII went to market early and it paid off. Pac-12 opted to wait thinking time passing would drive up their value and by the time they went to market, the bean counters at ESPN and Fox were sitting around asking if they were going to end up upside down on existing deals and low balled Pac-12 fearing they couldn't afford more or could but the ROI would drop and Wall Street would pound them (see Disney stock, no matter what the political nuts tell you, worries about ESPN being unable to maintain its ridiculously high profitability has been a big factor in the stock price.
If future revenue is more dependent on a subscription model, that's fine if you are LSU or Alabama, not so great if you are Mississippi State or Vandy.
I'm skeptical the future is based on the "tip jar" model of NIL collectives. It will be paid directly by the schools and it might not be possible to get $9 million to coach Kentucky football in the future. Notice coaches are screaming at fans to fund NIL collectives. They aren't stupid. They know the coaching budget is the biggest expenditure that can be redirected to paying players.
So, university presidents are okay with being a farm system for the NFL? The woke professors are going to look the other way? The researchers are going to be okay with this?
If I'm not mistaken, a coach (or anyone) making $400,000 a year would be in the top
4% or 5% (or maybe even lower) of wage earners in the country. There is no logical reason to pay a coach $3,000,000, $5,000,000 or $10,000,000 a year? We all know why it's done and in a free country it's a great thing for those that can get it. But it really makes no sense. Especially by institutions that are supposed to be bastions of knowledge and educators of our youth!
Under this logic, it also makes no logical sense for Joe Burrow to get paid $55 million per year ($150,684 per day/$104.64 per minute). Is it a crazy amount of money? Sure, but the market dictates what the job is worth, regardless of where it falls in the percentage of US wage earners.
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