Will begin by stating something positive. The football stadium redo now underway is exciting. Represents a major commitment to our most important athletic program. That alone will not reengage or attract new fans. Sure maybe at first the new stadium will be like the new Chick Filet opening, everyone wants to check it out. Soon the novelty fades, then what? The athletic department is desperate to raise more revenue in order to compete. Those leaders must come up with a strategy to do that while rolling out the red carpet to fans, students, sponsors, donors, media, etc. Taking folks for granted is a sure fire way to lose customers. If the customer won't come to you, then you go to them. The next thing is hold coaches accountable, stop tolerating mediocrity. Its bewildering that some coaches are allowed to meander along without meaningful improvement. Maybe its unfair, but football and Men's basketball coaches should be on a shorter leash due to those sports potential to drive so much revenue. We tolerate too much mediocrity for too long. The cULture is not nipping it in the bud. Instead the current mediocre approach by the university breeds fan apathy. Sure we might be a bunch of homers, but you get tired of feeling like your fandom is being taken advantage by no one listening. Or worse you become sick and tired of paying for ongoing mediocrity or decline like what is being allowed in football. Loyalty is a two way street. I'm a small fish, but makes me question after 20+ years why open the check book next year for football? Its irrational to care so much if the powers that be won't acknowledge the obvious decline and communicate about it.