There's a difference between a free for all before or even early in the game and later in the game. If it's clear that there are open seats, I'm good to let people trickle down. Create a demand. Maybe they like the seats and want to make sure they get them next time. New tickets sold. This is the same as the tailgating, parking, etc. dilemma. We need to create more fans, more excitement, more reason to pay more for things. Sorry to those that have been doing it for years. It's a sacrifice that will need to be made in order to grow the fanbase.