I do not know what y'all are saying about ticket prices "driving people out of the market". Right now we have at least 41,000 people at every game and it appears to me that the new general seating will be a bit smaller than what they have now. That means there will be a waiting list for the new seats in the stadium, so the athletic department thinks that supply and demand says the price for every ticket must go up.
At all of the games I have attended in person this year I found the stadium to be packed. Now the sellout crowds may be due to the extremely low "family friendly" prices at the concession stands.
$65 million is a bargain price for making the stadium much more comfortable for the huge crowds at every game. I think they should have spent $130 million and built the student side to mirror the home side. We all know that they have had a hard time fitting in all the students who attend the games. The frats and sororities could buy the luxury boxes, and they could put the seniors and their dates in the club level seats (calling it the Senior Level Seating section).
We all know that the stadium has been totally sold out, and spending $65 million on a facility that is used as many as 12 times per season is something we should have done years ago.