Sometimes we think with our bellies, instead of our heads. For me the question is, Will it work? Will it bring more students to the stadium?
Or will they flip him off and refuse to come?
Things that seem obvious often don't work. I guess that's why you do serious research... what works? What doesn't?
One of my favorite quotes, supposedly from a Navy ops manual:
"If an idea is stupid, but it works, it's not stupid."