Cue the people here who say "we've tried pricing promotions and still nobody showed up"
It will take more than one game. It will take more than one promotion. You'll have to advertise it somewhere outside of your usual channels that consist or the 1200 people who show up anyway.
The school has now firmly entrenched itself as "overpriced" to most of Acadiana. It's going to take a major effort to start to turn that ocean liner...