USM also is Barnes & Noble and knowing what I pay for merchandise there for my daughter prices are very similar to UL prices.
Now at MSU there are several outlets that sell merchandise, and you can hit lots of price points, but there are probably 3 or 4 outlets near campus that sell nothing but MSU gear. Flip side if you want a hotel room in Starkvegas be prepared to dish out some cash. Paid over $200 a night for move in weekend at a Comfort Suites, so you can imagine what football weekend rates look like