I don't believe this is a major reason. Reasons that stand out to me:
1. Failure to create new loyal fans via the student pipeline.
2. Current fans getting older and are no longer physically able to get out to games or they don't want to attend games for 4 hours, especially with 7PM kickoffs.
Data analytics on ticket utilization should let us know the number of students, season ticket holders, and casual fans attending games. This should give leadership insight on where to target marketing.
Games on TV via cable or streaming won't change.