We need to change our branding techniques! Great we can put Louisiana in the endzone, on Jersey etc., but if we can not come up with a symbol that represents Louisiana we are destined to never be known as Louisiana, and accepting our fate to being a small commuter college in south Louisiana.
We should of stayed USL if we are not going to do the things that need to be done to own the state.
I have no problem with someone wanting a brand. That's inherently a good thing, and every school embarks on certain levels of marketing. But the entire mindset underlying that post is almost unbelievable.
1) "Owning" the word Louisiana. What are you going to do? Trademark the name of the state?
2) "LOUISIANA rather than UL." Is it truly a problem to identify as a university? Does the letter U detract that much from your identity?
3) "We have LSU on the run. They're making an effort to own what's ours, LOUISIANA." Last I checked, LSU calls themselves...LSU...not Louisiana. And if you think there's a vast difference between "UL" and "Louisiana," then you should also think there's a difference between "LSU" and "Louisiana."
Can't you see something wrong with the notion that if UL wants to have self-confidence in its brand, it needs to effectively own the entire state, to chase out all other universities that might pose a branding threat, to distance themselves from the name of its own mascot, and to even avoid the letter U?
I see.. I'm apparently in the minority, but I fully support the idea of Walmart LSU fans wearing an L on their foreheads or over their hearts.
LSU's fanbase is statewide. The DO own the state. Nobody, however, is going to refer to them as "Louisiana"..
On the other hand, this is another good example of something we will never do because the admin is afraid someone might write a blog post about how we "undeservingly claimed rights to what isn't ours"
Hold up y’all I got more
I can go on!? Y’all want me to?
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